< Back to Results Strategic shifts drive global lift in direct response results Challenge The Pancreatic Cancer Action Network (PanCAN) has a young direct response program with a “digital-first,” omnichannel mindset. Before our partnership began, PanCAN set a series of bold goals to achieve by 2030, including to raise $80M annually, which is a critical step in their mission to accelerate research, early detection and better outcomes for pancreatic cancer patients. They came to RKD looking for a partner who could help them reach their goals by amplifying the growth of their direct response fundraising program. Our Role Multichannel Strategy Data Governance Segmentation & Selection Direct Mail Strategy With this in mind, our team approached our partnership with three strategic imperatives to shift the course of their long-term growth: Increase acquisition of new donors and strategic reactivation of lapsed donors Implemented an always-on digital acquisition strategy, including paid media prospecting efforts that targeted new donors and conversion efforts targeting active donors, lookalike audiences and retargeting. Expanded direct mail acquisition volume and made strategic adjustments to list strategy and seasonal cadence. Increased participation in co-ops. Leveraged Velocity, RKD’s predictive intelligence tool, to strategically target lapsed donors with the highest likelihood of recapture. Lift retention with better donor experiences Rolled out Velocity to precisely identify and target audiences with the highest ROI for the organization. Used Velocity to drive cadence optimizations at the individual level to optimize mail frequency. Segmented email audiences to customize gift arrays based on past giving history Continuously tested direct mail packages and offers to make strategic optimizations for stronger performance. Move donors up the pyramid Identified prime leads in the mid, major and sustainer categories to craft tailored journeys that speak to their personal preferences and behaviors. Deployed a one-to-one, personalized stewardship program to lift retention of high value donors In just nine months, PanCAN has seen a global lift in direct response performance, including a 15% increase in gross revenue. Additionally, active donors increased by 10%, new donors lifted by 15% and recaptured lapsed donors by 32%. 15% Lift in gross revenue 15% Increase in new donors 10% Lift in active donors Click or drag to explore More Results View allView all Innovation, testing lead to exponential program growthRead more > Building a gift catalog program that generates revenueRead more > Strategic approach breathes new life into fundraisingRead more > Achieving New Heights: Strategic Donor Growth and RetentionRead more >
