< Back to Results Record-breaking email donations on GivingTuesday Challenge Last year, Utah Food Bank’s award-winning GivingTuesday campaign was a tremendous success. This year, we set our sights on matching it. Our Role Multichannel Strategy Digital Creative Direction $101,400 In revenue raised from 495 gifts 25% Increase from last year’s GivingTuesday campaign $53,000 Raised from a single email Solution Once again, we leveraged Utah Food Bank’s highly popular PSA, “Are You Going to Eat That?” We launched a special preview email on the Saturday before GivingTuesday and a lightbox that automatically played the video. The match amount was increased from $10,000 to $25,000. Utah Food Bank provided additional support to our campaign through social media and blog posts. Results The results were incredible! We met the match amount within the first day of the campaign launch on Saturday and received large gifts to both emails and lightboxes. The morning email on GivingTuesday was the best email Utah Food Bank had ever sent, generating over 100% more revenue than their previous “best” email – that’s more than $53,000 from a single email. Click or drag to explore More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
