< Back to Results P2P Texting Strategy Generates 10:1 ROI Challenge Denver Rescue Mission was looking for a new way to reach donors and boost revenue. Because many of RKD’s clients have seen success with peer-to-peer texting in the last year, we implemented it into Denver’s program. Our Role Multichannel Strategy Data Governance Peer-to-Peer Texting Segmentation & Selection Over the last few months, we targeted 0–24-month digital donors (excluding monthly and major donors) with a series of four peer-to-peer texting campaigns. In addition, we ran an offer-based test during the final campaign to see if leading with a 3x match offer versus leading with a need-based offer would impact the response. The match offer generated 200% more in revenue than the need-based offer, making it a clear winner. At a 10:1 return on their investment, the comprehensive peer-to-peer texting strategy has paid off tremendously for the mission and provided a fantastic way to reach donors in an additional channel! Click or drag to explore More Results View allView all New website UX drives engagement, givingRead more > Dynamic omni-channel strategy results in program turnaroundRead more > A partnership built on trust and growthRead more > Multiyear strategic planning results in complete program turnaroundRead more >
