< Back to Results Data integration results in across-the-board growth Challenge The Eastern Territory of The Salvation Army oversees 11 divisions and is one of four territories in the United States. The Salvation Army’s history of public service dates back to 1865. Over the years, it has evolved into a social service provider of unmatched scope and breadth – delivering assistance to those in need without discrimination. The Salvation Army Eastern Territory came to RKD with significant data challenges and other complexities, with a Territory-run program that had hurt results under a prior vendor. They were looking for a partner who could help them address their issues with data while making revenue strides along the way. Our Role Data & Analytics Omnichannel Fundraising and Marketing Creative Direction 12.4% Boost in gross revenue 9.9% Rise in donor value 21.1% Increase in new and reactivated donors Solution Updated data strategy and program optimizations When we began our partnership with the Eastern Territory, we immediately began the process of improving their data integration strategy. At the same time, we made programwide optimizations to increase donor acquisition with a focus on finding higher value donors. We also implemented a recapture program to reactivate lapsed donors. Results Five-year revenue high In our first full year of working with the Eastern Territory, gross revenue in 2020 is up 12%, or $8.3 million, and is projected to hit $76.3 million – its highest level since FY15. Our recapture program has reversed a four-year decline in active donors, resulting in a 21.1% increase in new and reactivated donors. Donor value has also risen by 9.9%. Click or drag to explore More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
