< Back to Results New website UX drives engagement, giving Challenge Milwaukee Rescue Mission had an outdated website that needed an update ahead of the crucial holiday fundraising season. They knew they needed a partner who could leverage creativity and collaboration with best practices and new insights. Their website needed to serve multiple audiences. Website visitors could be wanting to help with a donation or to volunteer. And some visitors could be needing help, recovery, education or a night’s shelter. With such a short time frame, we knew there wasn’t room for errors or adjustments. Our Role Brand Development Creative Direction UI/UX Design Website Development SEO 258.2% Increase in conversion rate 179.9% Lift in mobile revenue 65.5% Increase in overall revenue Solution We know that success is measured in fundraising revenue, so RKD worked with the mission to build a website that has both a fundraising focus and reflects the authenticity of the organization’s brand. We prioritized SEO, user experience and mobile responsiveness, providing donors with clear calls to action that drive donations. In addition, we added functionality to support a newsletter page, a brand new blog and form integration with their email marketing tool. Throughout it all, we weaved in their story, which is crucial to who they are as an organization. This elevated level of storytelling gave visitors a true look at the impact the mission has on the individuals they serve every day. Most importantly, we ensured that the Milwaukee Rescue Mission team had the knowledge and tools they needed to maintain their website in-house once our work was done. Our team provided their staff with extensive training and support on the platform and all the ins and outs of their new website. Results Milwaukee Rescue Mission’s new website not only gave them the new look and feel they were needing, but it also increased donation conversion rate by 258.2%. By prioritizing mobile responsive pages and overall user experience, the mission saw a 179.9% lift in mobile revenue and a 65.6% increase in overall revenue. Click or drag to explore “Our new website is a huge improvement in user experience, making it easy for those who want to get involved to find ways to connect. RKD’s work has played an enormous role in deepening donor connections and helping our ministry shine as a light of hope in our city!” More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
