< Back to Results Disaster relief optimizations increased spend, help lift conversions Challenge During the COVID-19 pandemic, Connecticut Food Bank saw a drastic increase in demand for its services. The food bank needed a way to reach more donors and provide updates to those in need of food. Their Google Ad Grant account was already maxing out their allotted daily spend. Our Role Google Ad Grant Management Emergency Fundraising Digital 2,127% Increase in conversions 671% Increase in clicks 406% Rise in impressions Solution Through RKD’s relationship with the Google Certified Professionals Community, we were able to help Connecticut Food Bank apply for additional funding during the pandemic. Although they were already maxing out their spend, they were approved to receive a 50% increase to their daily spend budget. Results Between the increase in spend and the disaster relief optimizations made to the ads, Connecticut Food Bank saw a 2,127% increase in year-over-year conversions. Clicks rose by 671%, and impressions increased by 406%. Click or drag to explore “Having a Google Grant has allowed us to quickly connect our community with the resources they need, whether it is searching for help from a local food pantry or donating to the food bank to help support our neighbors who desperately need assistance.” More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
