Decade-long partnership leads to dramatic omnichannel growth

A focus on best practices

In the early stages of our collaboration, we adopted a strategic approach that focused on fundraising best practices, including:  

• Building their donor pipeline through acquisition focused on high-value donors  
• Launching a mid-level program 
• Optimizing their list strategy 
• Adding co-operative databases into the mix 
• Robust testing to find what works best for their donors and their market 

Our efforts quickly paid off. By 2015, Coast Guard Foundation closed the year with more than $1.1 million in revenue raised and 11,212 active donors on their file.

Targeted program expansion

From there, we began expanding their program even further. Over the next few years, we began focused efforts in: 

• Digital optimization and building into strategic oversight of paid media, paid social, digital-only campaigns and more 
• Deep dive data analysis to uncover new expansion audiences 
• Continuous testing, including changes in offers and new package formats 
• Expanding their mid-level program with additional touches throughout the year 
• Investing even further in acquisition across all channels 
• Refining segmentation strategies