< Back to Results Building a gift catalog program that generates revenue Challenge RKD has been working with Save the Children USA since 2008. At the beginning of our partnership, we quickly realized that Save the Children had the programming, infrastructure and content to support a successful gift catalog program–they just needed the right partner to help them build it out. Based on our knowledge of Save the Children’s mission, goals and brand and our extensive experience in gift catalogs, we worked with their team to launch the program and help expand it, both online and offline. Our Role Gift catalog strategy and management Creative Direction Multichannel integration $2M+ Total raise in revenue 62% Increase in online revenue 50% Lift in offline revenue Solution Over the years, our keys to success have been: Continuous testing to optimize results Approaching the catalog from an omnichannel perspective rather than a singular online or offline experience Making annual trips to the field to collect content Segmenting data to personalize experiences based on audiences Expanding into varying mediums, including digital marketing, corporate partnerships, magazine and newspaper insertions and events Adding products that are relevant to the market and Save the Children’s range of work Results The results have been outstanding! Over the years, the catalog has generated over $2 million in revenue for Save the Children’s cause. In 2020, our program overhaul delivered major results, with offline revenue up 50% year over year and online revenue up 62%. Because of this success, Save the Children has been able to reinvest in their catalog program, growing its profile every year. Now, the catalog has transformed from a Spring and Holiday cadence to a holistic, year-round experience, with touches at Valentine’s Day, Mother’s Day, Back to School and more. Most importantly, the gift catalog provides Save the Children USA with a flexible, consistent revenue stream throughout the year. Click or drag to explore “We have worked with RKD Group now for more than a decade, and their partnership on the creation and management of our Gift Catalog program has been critical for the development of our brand. They always bring fresh ideas, innovative thinking and excitement to the program.” More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
