The rise of monthly (or sustainer) giving has been the biggest trend in philanthropy in the last five years. Yet many nonprofit organizations struggle with building an effective recurring donor program.
Adding a monthly giving button or a dedicated campaign does not create scale. Drastic shifts like monthly-first also leave donors feeling like there’s a line in the sand.
The Ignyte Monthly Giving Solution develops personalized omnichannel journeys that build loyalty and affinity with donors.
Recurring giving revenuegrowth 2018-2022
Average years in a donorlifetime for a recurring giver
Of recurring donors makeat least one additional gift
*Source: Neon One Recurring Giving Report 2024
Transition one-time donors to monthly giving in order to increase retention and lifetime value.
Meet donor expectations by delivering the right message at the right time to build loyalty and affinity.
Focus your monthly giving efforts toward priority segments so that you don’t waste resources.
Focus on what you do best—fueling your mission—while we handle the intricacies of donor engagement.
Not everyone is interested in monthly giving. We help you find which donors are the right candidates through the use of first-party and third-party data signals and machine learning.
We create an omnichannel communication calendar and touchpoints for your annual program. We engage your monthly donors and prospects in journeys that are personalized by their behavior.
We partner with you to develop creative hypotheses that are tied to the motivations of your donor cohorts. Creative platforms are layered into short-form and longer-form tests, so that you continually optimize and gain.
We develop creative assets that both resonate and perform. This includes two concepts and up to two rounds of revision per activation.
We handle mail production, email deployment and media buying so that your team can spend your time focusing on your mission.
We measure based on projectable growth metrics, and we review monthly for optimal performance in growing your mid-level program.
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