Mid-Level should be a source of core strength in your fundraising, but too many mid-level programs have fundamental flaws.
Once identified, mid-level donors are typically removed from traditional communication streams, resulting in a drastic reduction in connection. The Thryve Mid-Level Solution crafts intelligent omnichannel journeys that steward stronger bonds with these high-value donors.
Mid-level donors generally make up 1% of donor files
Mid-level donors generally account for 30% of donor revenue
Deliver a better experience that elevates donors to their true giving potential, maximizing your donor value.
Enhance donor satisfaction and loyalty by crafting donor journeys that resonate on a personal level.
Nurture your mid-level donors with precision and care as you develop strong relationships that lead to major gifts.
Focus on what you do best—fueling your mission—while we handle the intricacies of donor engagement and analytics
We quickly and easily transfer your data through privacy-safe, pre-built connectors. We also overlay demographics, sociographics, wealth indicators, interests and more to get a complete picture of your supporters.
We create an omnichannel communication calendar and touchpoints for your annual program. This includes connected touchpoints between the direct response program and your major gift officers
AI-based predictive analytics identify your best mid-level prospects across your entire database. Then, we engineer growth via personalized journeys and targeted campaigns.
We develop creative assets that both resonate and perform. This includes two concepts and up to two rounds of revision per activation.
We handle mail production, email deployment and media buying so that your team can spend your time focusing on your mission.
We measure based on projectable growth metrics, and we review monthly for optimal performance in growing your mid-level program.
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