The first step of our multichannel fundraising approach is defining each project based on increasing conversion and moving the needle to bring in more dollars. Success is based on results and we’re always measuring ourselves against specific key performance indicators to continually improve.
Buying by audience, we craft unique strategies to support our entire campaign, lifting direct response rates with added digital exposure. Always leveraging the data to shape targeted insights by demographic and behavior that maximize efficiencies and exposure across search, social, display and more.
We are a fundraising and marketing company that understands the nuances of your audience and uncovering exactly which type of prospect is the most high-value donor. We then take this knowledge and model an ideal profile of the persona type your organization wants to acquire most.
What does this mean? You can count on your digital ad spend working harder to convert more donors across all platforms from search and social to display, native and more. Leading to faster revenue generation and a shorter turnaround time to being ROI positive.
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Integrated Digital Fundraising
Paid digital media is a necessary component of any integrated fundraising campaign. Learn how RKD Group created this breakthrough for Food Bank for New York City.
Explore Our Breakthrough Services
There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.