RKD effectively optimizes donor acquisition by harnessing the power of data and analytics to hone in on lists with the greatest direct response potential. Executing list brokerage programs with the highest standards of excellence for your organization:
- Developing customized list plans to meet your acquisition goals
- Recommending and managing the testing of new acquisition sources
- Negotiating discounted rates with list managers to reduce costs
- Providing customized NCOA and merge purge processing to reduce costs and maximize response
A critical component of our list optimization process is accurately forecasting results for each mailing by taking into account past results, market nuances, seasonality, merge retention, and other factors. We utilize this forecast to rank and select lists that maximize overall response to achieve revenue goals. All the while, eliminating poor performing lists.
For more than 35 years, our expert in-house team has provided a full range of list services to the non-profit marketing world. We are much more than simply list specialists. We’re a fundraising and marketing company that’s passionate about helping our clients exceed their acquisition goals.
See how we're creating breakthroughs
Developing New List Models
RKD Group’s deep understanding of Vietnam Veterans Memorial Fund’s audiences allowed us to effectively segment their donors and create a direct mail breakthrough.
Explore Our Breakthrough Services
There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.