Donor churn is a critical issue in the nonprofit sector. Far too many nonprofit organizations simply accept low retention rates and continue to replace the donors they have lost with new ones.
If 7 out of 10 plants that you planted withered, would you rush to buy 7 more? Or would you examine why the plants didn’t last?
The Revyve Lapsed Solution identifies at-risk donors before they lapse and re-engages them through customized omnichannel journeys.
New donor retention rate
Retention decline, year over year
Recapture rate
*Source: Fundraising Effectiveness Project Q4 2023
Reactivate valuable donors who are already familiar with you and your mission, leading to an immediate boost.
Re-engage donors with the highest potential for long-term financial impact and sustainability.
Apply your lapsed efforts toward priority segments so that you don’t waste resources.
Focus on what you do best—fueling your mission—while we handle the intricacies of donor engagement.
Thanks to machine learning, we’ve been able to pinpoint which lapsed donors are more likely to reactivate, helping us allocate our spending more efficiently.
We identify your best targets for re-engagement across your entire database, so that you can engineer growth via personalized journeys and targeted campaigns.
We remove the identified segment from your normal communication stream and place them in a custom stream with personalized messaging designed to re-engage.
We develop creative assets that both resonate and perform. This includes two concepts and up to two rounds of revision per activation.
We handle mail production, email deployment and media buying so that your team can spend your time focusing on your mission.
We measure based on projectable growth metrics, and we review monthly for optimal performance in growing your mid-level program.
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