RKD effectively optimizes donor acquisition by harnessing the power of data and analytics to hone in on only lists with the greatest direct response activity. Executing list brokerage programs with the highest standards of excellence for your organization:
- Ensuring you select an ideal list to meet your campaign goals
- Developing customized lists in line with your acquisition goals
- Recommending and managing the testing of new acquisition sources
- Negotiating discounted rates with list managers to reduce costs
- Providing customized NCOA and merge purge processing to reduce costs and maximize response
A critical component of our list optimization process is accurately forecasting results for each mailing by taking into account past results, market nuances, seasonality, merge retention, and other factors. We utilize this forecast to rank and select lists that maximize overall response to hit revenue goals. All the while, eliminating poor performing lists.
Having the right list is really just the beginning. We work tirelessly to continue optimizing the data before, during and after the project. With all teams working together side-by-side/hand-in-hand in the same building, it provides a level of synergy and synchronicity through every phase of your non-profit fundraising initiative unlike anywhere else.
See how we're creating breakthroughs
Reactivating Lapsed Donors
Understanding your segmented audiences will result in more fundraising successes. Learn how RKD Group applied this to the Vietnam Veterans Memorial Fund’s lapsed donors.
Explore Our Breakthrough Services
There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.