RKD continually tests campaigns, landing pages, donation forms and more to identify an ideal strategy that will drive higher conversion. Small increases in this simple metric can lead to massive increases in gross and net revenue.
Our team of leading data scientists has created a proprietary model of predictive analytics influenced by decades of category-based learnings. Fueled by our experience in the nonprofit fundraising world to provide tangible and actionable insights that drive performance across every channel of a successful campaign.
We’re a fundraising and marketing company that believes in doing more than digital advertising. We take pride in creating customized digital experiences. Often tailored uniquely for mobile. Always designed to be original, authentic and memorable.
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Food Bank for New York City needed a digital strategy that optimized their Million Meal Match campaign, and that’s exactly what RKD Group delivered to Food Bank for New York City’s match campaign.
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There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.