RKD optimizes performance to drive online acquisition and net revenue through search, mobile, display advertising and more. Transitioning millions of prospects into donors, building emotional equity among these constituents and solidifying lasting relationships that continue to increase in value over a lifetime.
We believe the best acquisition programs start by identifying the right channel, right audience and right offer to build a list. It’s no surprise that our donation websites continue to outperform other organizations in the same non-profit fundraising space. Month after month. Year after year.
Fact: Some organizations see email churn as high as 30% annually with two-thirds of emails not opened regularly. That’s why our team creates custom list building campaigns to reduce churn whether it’s a single campaign or long-term program.
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Successful fundraising is defined by acquisition and conversion. RKD Group provided both of these components to Lurie Children’s Hospital for their Valentine’s Day campaign.
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There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.