Employ forward-looking predictive intelligence to truly understand the key drivers that are dictating program performance across all levels of your multi-channel fundraising plan. Anyone can do basic reporting and read the metrics on a surface level. To achieve breakthrough results, you need a deep look at hidden patterns that can predict the future. It’s not enough to know what happened, you must be able to tell why it’s happening.
Our team of data scientists will shed light on the meaning behind a number of variables to identify the ideal short, mid and long-term solutions for your organization. Recommending lists that yield the best net. Identifying prospects that provide the highest value. Maximizing the connection with your donor base over the lifetime of each relationship.
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Strategic Donor Targeting
Strategic analytics allowed RKD Group to deliver the right message to the right people, resulting in successful acquisition for the Coast Guard Foundation.
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There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.