< Back to Results DCO delivers 3:1 return on investment for LCIF The Challenge Lions Clubs International Foundation (LCIF) aimed to deepen its impact by expanding digital fundraising but faced rising media costs and creative complexity across diverse audiences. To maximize growth while maintaining efficiency, LCIF needed a data-driven media plan and agile ad creative that could scale globally—especially among English- and Spanish-speaking donors. Our Role Digital Media The Solution RKD Group designed a modern media stack—anchored in conversion-driven campaigns and continuous data feedback. This digitally optimized media ecosystem was centered around the use of Dynamic Creative Optimization (DCO). DCO moves away from a one-size-fits-all approach to deliver personalized messaging that resonates more deeply with each audience. Through automation and rapid testing, ads are continuously optimized for better engagement and higher conversions. We rolled out DCO in November 2024 to automate multi-variant ad testing—combining imagery, messaging and language—ensuring each impression delivered the most resonant creative. The focus shifted to conversion-first strategies across programmatic and Meta platforms, deploying high-impact social video and Spanish-language ads to engage diverse segments. Over time, we reinforced investment in the top-performing channels and creative, leveraging real-time analytics to reallocate budget toward the highest-ROI audiences. The Results +41% YoY conversions +240% donation projections 3.3x media ROAS LCIF unlocked scalable, efficient growth and net-positive returns that surpassed all projections: Conversions: 41% year-over-year increase Donation Projections: Exceeded by 240% Paid Media ROAS: 3.3x average return in media-attributed revenue Net ROI: Every $1 invested returned $3.30 DCO Impact: Accounted for 43% of programmatic display conversions and fueled +81% display growth YOY Social Growth: +27% growth on Meta, powered by social video and multi-language creative Click or drag to explore More Results View allView all Revamped newsletter multiplies revenue and giftsRead more > Direct mail program overhaul drives net revenue, renews hopeRead more > Digital campaign finds success in direct mailRead more > Securing sustainable major giving with a match fund program Read more >
