Solutions

Market Research

Growth starts with understanding your supporters—what motivates them and what drives action. RKD’s Market Research informs smarter strategy, stronger creative, and more effective personalization at scale.

“Anyone looking for high-quality research and insights on donor preferences and behavior should look no further. Lori and her team are extremely knowledgeable at designing methodologies that deliver the answers you need.”

Laura Andes
Chief Operations and Programs Officer, Charity Navigator

How Our Market Research Works

Most research stops at insight. RKD’s market research is built for activation—directly informing:

Creative development
Dynamic optimization
Personalized donor experiences

Creative Evaluation

Identify the offers, messages, images, and concepts most likely to fundraise—before launch—reducing risk and accelerating performance.

Brand Awareness & Perceptions

Understand how your donors and prospects view your brand against your competitors in terms of awareness, trust and sentiment.

Brand Growth Measurement

Quantify how brand visibility and perceptions fuel upper-funnel growth. Measure the impact of emerging marketing initiatives with clear pre- and post-campaign insights.

Message & Offer Testing

Rank the services your organization offers, to understand the best general and targeted messages by audience. Assess acquisition, cultivation and retention messaging to understand what resonates most with different audiences and why.

Visual & Concept Testing

Test imagery and concepts using head-to-head and comparative strength methodologies to identify what breaks through and drives response.

Audience & Segment Insights

Reveal meaningful differences by supporter status, age, geography, and motivation to power smarter targeting and personalization.

Measure what matters.

Uncover donor motivations, perceptions, and barriers using precise, representative research.

Identify what wins.

Test offers, messages, and visuals to isolate the combinations that perform best.

Activate with confidence.

Apply insights across creative, media, and donor journeys to improve ROI and long-term growth.