COVID-19 Fundraising + Marketing Resources

Stay tuned to this page for a list of resources related to COVID-19 Fundraising and Marketing. We will continue to update this page as more information continues to be published. Subscribe to our blog to receive our information straight to your inbox.

General Resources

artworks-9fIh5SSbLukyEXzb-HS16Jg-t200x200

CARES Act

Tim Kersten thinks about the CARES Act and Nonprofit

soundcloud.com/groupthinkers

CGN_logo_web-rgb_ud

Resources

Citygate Network's 2020 Coronavirus Tool Kit

citygatenetwork.org

2 people talking on a video conference call

Resources

Navigating COVID-19 with Stephen Rockwell

youtube.com

green germ

Resources

Nonprofit Resources List: #NPCOVID19

docs.google.com

Resources

Nonprofit Coronavirus Resources

jcsocialmarketing.com

General

WHO Latest Updates

who.int

10wmt-superJumbo-v4

Social Media

Twitter Thread: #Coronavirus advice from charities

twitter.com

200311-RKD-Blog—Coronavirus-and-how-nonprofits-can-adapt-v2-1

Strategy

How nonprofits should handle fundraising during the pandemic

rkdgroup.com

Resources

Managing through and building resilience during the COVID-10 outbreak

facebook.com

Coronavirus2_HT

Fundraising

Charity Navigator: COVID-19

charitynavigator.org

200327-RKD-Blog—COVID-19-and-Nonprofits-v1

Resources

Groupthinkers: COVID-19 and Nonprofits

rkdgroup.com

Digital Fundraising

200401-RKD-Blog—COVID-19-Digital-FAQ-v2

Resources

FAQ: Digital fundraising during COVID-19

rkdgroup.com

2020-03-19_0837

Digital Fundraising

COVID-19: Digital Do's and Don'ts

rkdgroup.com

200402-RKD-Blog—COVID-19-Digital-Creative-and-Results-v1

Digital Fundraising

Food banks, hospitals see increase in online donations during COVID-19

rkdgroup.com

2020-03-19_0836

Digital Fundraising

Digital Ad Restrictions and Strategy Adjustments

rkdgroup.com

Envelope-with-a-heart

Digital Fundraising

Best Practices for Email Marketing During a Crisis

litmus.com

75439311_1152814031579140_7304376538718273536_n

Digital Fundraising

Emergency Emails

reallygoodemails.com

Digital Fundraising

Fbook Live: Social Media in the time of Coronavirus

jsocialmarketing.com

Events & Mid/Major Donor Fundraising

Book doodle

Mid-Level Donors

The Ultimate Guide to Mid-Level Donors

rkdgroup.com

200311-RKD-Blog—Coronavirus-and-how-nonprofits-can-adapt-v2-1

Mid/Major Donors

Event postponements mean nonprofits must adapt

rkdgroup.com

Photo of 2 people on video conference

Mid/Major Donors

Checking in with Your Mid/Major Donors

youtube.com

nonprofit conferences

Conferences

COVID-19 Cancellations & Updates

rkdgroup.com

Amy Sample Ward thumbnail

Conferences

Leaning Into Community During Uncertain Times

youtube.com

Phone person doodle cropped

Mid/Major Donors

Wellness Calls: Check on Your Nonprofit’s Supporters

rkdgroup.com

Fundraising Strategies

Emergency-appeals-in-time-of-need

Strategy

How to Handle Emergency Appeals During the Coronavirus Pandemic

rkdgroup.com

A woman and a man video conferencing

Fundraising

Pivoting During a Pandemic

youtube.com

Doodle2

Fundraising

Is Fundraising Insensitive During a Time of Crisis?

rkdgroup.com

Time square billboards intersection with cars

Strategy

One of the Worst Things Brands Can Do Right Now Is Go Dark

campaignlive.com

Webinar

Town Hall: Fundraising During Coronavirus

tnpa.org

3 people video conferencing

Strategy

Supporting Your Community During COVID-19

youtube.com

Strategy

Stop toilet paper hoarding. Start empowering your donors.

agitator.thedonorvoice.com

Vertical-Specific Guidance

Animal-welfare-during-coronavirus-pandemic-v1

Strategy

What Do We Do if Our Mission Isn’t As Close to the Coronavirus?

rkdgroup.com

Strategy

Animal Welfare Shelter Kit

animalsheltering.org

Doodle of milk carton, cereal box and a clock

Strategy

NPOs Adapt to Provide Food as Need Grows

rkdgroup.com

Nonprofit Communication & Resource Page Examples

Communication Examples

Houston Food Bank's COVID-19 Community Resource Page

houstonfoodbank.org