COVID-19 Fundraising + Marketing Resources

Stay tuned to this page for a list of resources related to COVID-19 Fundraising and Marketing. We will continue to update this page as more information continues to be published. Subscribe to our blog to receive our information straight to your inbox.

Recession Preparation

200526-RKD-Blog—Why-cutting-acquisition-is-a-terrible-idea-v1

Fundraising

Why Cutting Acquisition Is a Terrible Idea

rkdgroup.com

200519-RKD-Blog—HFB-Converting-Disaster-Donors-v1

Fundraising

Learn How One Nonprofit Converted Disaster Donors to Their Mission

rkdgroup.com

200512-RKD-Blog—Nonprofits-have-earned-back-trust-v1

Fundraising

How Nonprofits Are Earning Back Trust During COVID-19 Crisis

rkdgroup.com

200429-RKD-Blog—Preparing-for-an-economic-downturn-v1

Fundraising

How Can Nonprofits Prepare for Fundraising During an Economic Downturn?

rkdgroup.com

General Resources

COVID-19 fundraising

CARES Act

Tim Kersten Thinks About the CARES Act and Nonprofits

soundcloud.com/groupthinkers

CGN_logo_web-rgb_ud

Resources

Citygate Network's 2020 Coronavirus Tool Kit

citygatenetwork.org

2 people talking on a video conference call

Resources

Navigating COVID-19 with Stephen Rockwell

youtube.com

green germ

Resources

Nonprofit Resources List: #NPCOVID19

docs.google.com

Resources

Nonprofit Coronavirus Resources

jcsocialmarketing.com

General

WHO Latest Updates

who.int

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Social Media

Twitter Thread: #Coronavirus Advice From Charities

twitter.com

200311-RKD-Blog—Coronavirus-and-how-nonprofits-can-adapt-v2-1

Strategy

How Nonprofits Should Handle Fundraising During the Pandemic

rkdgroup.com

Resources

Managing Through and Building Resilience During the COVID-19 Outbreak

facebook.com

Coronavirus2_HT

Fundraising

Charity Navigator: COVID-19 Fundraising

charitynavigator.org

200327-RKD-Blog—COVID-19-and-Nonprofits-v1

Resources

Groupthinkers: COVID-19 and Nonprofits

rkdgroup.com

Resources

Nonprofit Fundraising Data to Help You Respond During the COVID-19 Crisis

nextafter.com

Digital Fundraising

200706-RKD-Blog—Should-nonprofits-boycott-Facebook-Doodle-v1.1

Digital Fundraising

Should Nonprofits Boycott Facebook?

rkdgroup.com

200626-RKD-Blog—Groupthinkers-Ben-Labay-Conversion-Science-v1

Conversion Optimization

Groupthinkers: Ben Labay Thinks About Conversion Optimization

rkdgroup.com

200623-RKD-Blog—Digital-tips-for-a-limited-budget-v1-01

Digital Fundraising

Take Your Digital Fundraising From Good to Great on a Limited Budget

rkdgroup.com

Merging your files

Digital Fundraising

Data Integration: See the Full Picture of Your Fundraising Program

rkdgroup.com

200609-RKD-Blog—Bing-Ads-_-Google-Ads-v1

Digital Fundraising

Microsoft Ads: The Unsung Hero of Paid Search

rkdgroup.com

200519-RKD-Blog—May-Webinar-Recap-1-Digital-Transformation-Doodle-v1

Digital Fundraising

Digital Transformation: Building a Program for the Road Ahead

rkdgroup.com

200512-RKD-Blog—Giving-Tuesday-Now-Results-v1

Digital Fundraising

Food Banks See Record-Breaking Response on Giving Tuesday Now

rkdgroup.com

200507-RKD-Blog—Text-messaging-and-fundraising-res

Digital Fundraising

Using Text Messaging to Reach Donors During a Disaster

rkdgroup.com

200319-RKD-Blog—Create-your-own-giving-day res

Digital Fundraising

Why You Should Create Your Own Giving Day

rkdgroup.com

200429-RKD-Blog—Groupthinkers-Tiltify-and-TikTok-v1

Digital Fundraising

How Tiltify Is Making Livestream Fundraising More Accessible

rkdgroup.com

Digital Fundraising

Expressing Generosity with Launch of Giving Tuesday Now

youtube.com

2020-03-19_0837

Digital Fundraising

COVID-19: Digital Do's and Don'ts

rkdgroup.com

200402-RKD-Blog—COVID-19-Digital-Creative-and-Results-v1

Digital Fundraising

Food Banks, Hospitals See Increase in Online Donations During COVID-19

rkdgroup.com

200401-RKD-Blog—COVID-19-Digital-FAQ-v2

Resources

FAQ: Digital Fundraising During COVID-19

rkdgroup.com

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Digital Fundraising

Emergency Emails

reallygoodemails.com

2020-03-19_0836

Digital Fundraising

Digital Ad Restrictions and Strategy Adjustments

rkdgroup.com

Digital Fundraising

Fbook Live: Social Media in the time of Coronavirus

jsocialmarketing.com

Envelope-with-a-heart

Digital Fundraising

Best Practices for Email Marketing During a Crisis

litmus.com

Events & Mid/Major Donor Fundraising

Events

Virtual Events: What Nonprofits Need to Know to Get Started

rkdgroup.com

200624-RKD-Blog—Why-nonprofits-should-jump-into-virtual-events-now-v1

Events

Why Nonprofits Should Jump Into Virtual Events Now

rkdgroup.com

Animal Welfare image

Events

Back to the Basics: Pivoting Your Fundraising Strategy Without In-Person Events

rkdgroup.com

200416-RKD-Doodle-for-webinar-v1

Webinars

Nonprofit Marketing Webinar Hub

rkdgroup.com

200416-RKD-Blog—Relationship-fundraising-is-stronger-than-social-events-v1

Events

Relationship Fundraising Is Stronger Than Social Events

rkdgroup.com

200407-RKD-Blog—Livestream-fundraising-to-replace-events-v1-1

Events

Using Livestream Fundraising to Replace Events

rkdgroup.com

Book doodle

Mid/Major Donors

The Ultimate Guide to Mid-Level Donors

rkdgroup.com

Amy Sample Ward thumbnail

Conferences

Leaning Into Community During Uncertain Times

youtube.com

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Mid/Major Donors

Wellness Calls: Check on Your Nonprofit’s Supporters

rkdgroup.com

200311-RKD-Blog—Coronavirus-and-how-nonprofits-can-adapt-v2-1

Mid/Major Donors

Event Postponements Mean Nonprofits Must Adapt

rkdgroup.com

Photo of 2 people on video conference

Mid/Major Donors

Checking in with Your Mid/Major Donors

youtube.com

nonprofit conferences

Conferences

COVID-19 Cancellations & Updates

rkdgroup.com

Fundraising Strategies

200716-RKD-Blog—Get-Your-Data-File-In-Order-doodle-v1

Strategy

Want Your Fundraising to Flourish? Invest in Your Data Strategy.

rkdgroup.com

microphone

Strategy

Groupthinkers: Erica Waasdorp Thinks About Monthly Giving

rkdgroup.com

200603-RKD-Blog—FAQ-Co-ops-v1

Strategy

FAQ: Cooperative Databases and Nonprofits

rkdgroup.com

200421-RKD-Blog—Converting-COVID-donors-to-your-mission-v1

Strategy

Maintaining Digital Disaster Donors Acquired During COVID-19

rkdgroup.com

200415-RKD-Blog—Have-Board-Members-Call-New-Donors-v2

Strategy

Using Board Members to Connect With Disaster Donors

rkdgroup.com

200414-RKD-Blog—Approach-to-creative-during-COVID-19-v1

Strategy

Finding the Right Approach to Creative Messaging During COVID-19

rkdgroup.com

Emergency-appeals-in-time-of-need

Strategy

How to Handle Emergency Appeals During the Coronavirus Pandemic

rkdgroup.com

Doodle2

Fundraising

Is Fundraising Insensitive During a Time of Crisis?

rkdgroup.com

Webinar

Town Hall: Fundraising During Coronavirus

tnpa.org

Time square billboards intersection with cars

Strategy

One of the Worst Things Brands Can Do Right Now Is Go Dark

campaignlive.com

A woman and a man video conferencing

Fundraising

Pivoting During a Pandemic

youtube.com

3 people video conferencing

Strategy

Supporting Your Community During COVID-19

youtube.com

Strategy

Stop Toilet Paper Hoarding. Start Empowering Your Donors.

agitator.thedonorvoice.com

Vertical-Specific Guidance

200713-RKD-Blog—Planning-ahead-for-the-rest-of-2020-v1

Strategy

Food Banks: Planning Ahead for the Rest of 2020

rkdgroup.com

200423-RKD-Blog—3-ways-rescue-missions-can-prepare-for-an-economic-downturn-v1

Strategy

3 Ways Rescue Missions Can Prepare for an Economic Downturn

rkdgroup.com

Animal-welfare-during-coronavirus-pandemic-v1

Strategy

What Do We Do if Our Mission Isn’t As Close to the Coronavirus?

rkdgroup.com

Doodle of milk carton, cereal box and a clock

Strategy

NPOs Adapt to Provide Food as Need Grows

rkdgroup.com

Strategy

Animal Welfare Shelter Kit

animalsheltering.org

Nonprofit Communication & Resource Page Examples

Communication Examples

Houston Food Bank's COVID-19 Community Resource Page

houstonfoodbank.org