Digital campaign finds success in direct mail The Challenge For multiple summers, Second Harvest Foodbank of Southern Wisconsin relied on a successful direct mail package—Kids Be Kids—to drive their June fundraising. This appeal focused on ensuring children had access to meals when school was out, reinforcing the idea that all kids deserved a hunger-free summer filled with pools, parks and play. At […] rkdgroup
Revamped newsletter multiplies revenue and gifts The Challenge The Humane Society of Utah was investing time and budget into a glossy, 16-page newsletter that looked beautiful but wasn’t motivating donors to provide additional support or involvement. These newsletters were mailed broadly to all donors, regardless of status or engagement level. With no segmentation strategy and no donor-centric storytelling approach, the newsletter […] rkdgroup
Personalization lifted email revenue in a big way The Challenge The Idaho Foodbank had a strong data team and a clean donor file, but their email engagement and revenue had been stagnant since the post-COVID dip. Their email platform didn’t offer an easy way to add recipient first names into emails. Without that basic personalization, all donor communications began with “Dear Friend.” This […] rkdgroup
Unwrapping potential: Mid-level strategy unlocks new revenue Challenge: The mid-level opportunity Toys for Tots is a household name when it comes to Christmas gift giving. But the organization felt they weren’t fully tapping into the potential of mid-level donors outside of the holiday season. That’s where RKD came in. Looking to bring in specialized expertise, Toys for Tots engaged RKD Group to […] rkdgroup
Securing sustainable major giving with a match fund program The Challenge Driven by their vision for a hunger-free Long Island, Long Island Cares Inc. wanted to secure reliable matching gift opportunities that had previously been unpredictable and limited. While the food bank typically received a year-end match from generous donors, that support left a gap for the rest of the year. Without dependable match […] rkdgroup
Direct mail program overhaul drives net revenue, renews hope The Challenge As an animal welfare nonprofit, RedRover provides temporary shelter and community assistance to animals in need, keeps pets and people together in times of crisis through financial assistance, and helps educators teach children empathy skills to strengthen the bond between people and animals. Supporting the work of the RedRover team is a fundraising […] rkdgroup
Hurricane forces quick pivot on day-of-giving campaign The Challenge Houston Food Bank (HFB) planned to launch a new day-of-giving campaign tied to 713 Day, a beloved local celebration on July 13 honoring Houston’s area code and cultural pride. Originally designed as a feel-good cultivation touchpoint, RKD team members recommended evolving it into a multichannel giving opportunity to help offset the typically soft […] rkdgroup
Reimagining organic social to drive triple-digit growth in engagement The Challenge Children International is a global nonprofit based in Kansas City that delivers child and youth development programming to break the cycle of generational poverty. The organization was looking to strengthen their relationships with donors and supporters through social media by fostering deeper connections and engagement. Their goal was to enhance audience retention and […] rkdgroup
Optimizing email deliverability and digital fundraising The Challenge In 2021, the Humane Society of Utah partnered with RKD Group to address challenges in digital engagement and expand their donor base. Facing low engagement from their email communications, they sought RKD’s expertise to enhance their digital footprint, improve email deliverability and optimize their online fundraising strategy. The Humane Society of Utah’s email […] rkdgroup
From crisis to consistency: Sustaining media success beyond the pandemic peak The Challenge When the COVID-19 pandemic arrived on U.S. shores, New York City was hit hard. By March 29, 2020, it was the worst affected area in the nation with more than 30,000 confirmed cases. At the same time, global lockdowns had put hundreds of thousands of New Yorkers out of work. Food Bank For […] rkdgroup
