Supportive partnership in times of crisis The Challenge When the Eaton Fire broke out on January 7, 2025, Pasadena Humane quickly became a lifeline for animals displaced or injured by the wildfire. As flames spread through the Greater Los Angeles area, their team mobilized to treat injured pets, provide emergency shelter and coordinate animal rescue operations. The Pasadena team faced a […] rkdgroup
Revitalizing donor engagement The Challenge Between FY2020 and FY2022, Philly House Rescue Mission faced significant volatility in donor engagement and revenue, exacerbated by unsuccessful direct mail acquisition efforts under their previous agency partner and a comprehensive organizational rebrand from Sunday Breakfast Rescue Mission to Philly House. This rebranding, coupled with fluctuating acquisition and retention rates, led to declining […] rkdgroup
Direct mail boosts revenue within larger omnichannel campaign The Challenge In mid-2024, SpokAnimal found itself at a financial crossroads. The organization was forced to make a difficult choice: find a way to raise significantly more money or start cutting critical programs and services. With limited time and resources, they needed an urgent solution to close the funding gap before the end of the […] rkdgroup
Emergency response and fundraising for Los Angeles Mission The Challenge In 2025, wildfires ravaged Los Angeles, causing widespread destruction and impacting lives, homes, businesses, schools and hospitals. Los Angeles Mission, a long-standing client, had employees and donors in the path of the fires. The RKD team quickly mobilized to support the Mission’s emergency fundraising efforts, allowing the client to focus on the well-being […] rkdgroup
Digital campaign finds success in direct mail The Challenge For multiple summers, Second Harvest Foodbank of Southern Wisconsin relied on a successful direct mail package—Kids Be Kids—to drive their June fundraising. This appeal focused on ensuring children had access to meals when school was out, reinforcing the idea that all kids deserved a hunger-free summer filled with pools, parks and play. At […] rkdgroup
Revamped newsletter multiplies revenue and gifts The Challenge The Humane Society of Utah was investing time and budget into a glossy, 16-page newsletter that looked beautiful but wasn’t motivating donors to provide additional support or involvement. These newsletters were mailed broadly to all donors, regardless of status or engagement level. With no segmentation strategy and no donor-centric storytelling approach, the newsletter […] rkdgroup
Personalization lifted email revenue in a big way The Challenge The Idaho Foodbank had a strong data team and a clean donor file, but their email engagement and revenue had been stagnant since the post-COVID dip. Their email platform didn’t offer an easy way to add recipient first names into emails. Without that basic personalization, all donor communications began with “Dear Friend.” This […] rkdgroup
Unwrapping potential: Mid-level strategy unlocks new revenue Challenge: The mid-level opportunity Toys for Tots is a household name when it comes to Christmas gift giving. But the organization felt they weren’t fully tapping into the potential of mid-level donors outside of the holiday season. That’s where RKD came in. Looking to bring in specialized expertise, Toys for Tots engaged RKD Group to […] rkdgroup
Securing sustainable major giving with a match fund program The Challenge Driven by their vision for a hunger-free Long Island, Long Island Cares Inc. wanted to secure reliable matching gift opportunities that had previously been unpredictable and limited. While the food bank typically received a year-end match from generous donors, that support left a gap for the rest of the year. Without dependable match […] rkdgroup
Direct mail program overhaul drives net revenue, renews hope The Challenge As an animal welfare nonprofit, RedRover provides temporary shelter and community assistance to animals in need, keeps pets and people together in times of crisis through financial assistance, and helps educators teach children empathy skills to strengthen the bond between people and animals. Supporting the work of the RedRover team is a fundraising […] rkdgroup
