Strengthening Salesian Mission’s search visibility in a rapidly changing SEO landscape The Challenge Going into 2024, Salesian Missions faced mounting SEO headwinds in an increasingly volatile search environment. Google’s major Core Web Vitals updates and the introduction of AI Overviews caused widespread disruption across the web, with many organizations experiencing dramatic traffic losses and ranking instability. Without intervention, Salesian Missions’ site was at risk of continued organic traffic decline, […] rkdgroup
Powering transformational digital growth for a national health organization The Challenge Four years ago, a large, U.S.-based health and disease organization entered its partnership with RKD Group with an ambitious digital vision but a constrained execution model. Its fundraising program leaned heavily on high-frequency email and paid search, limiting both growth and the ability to engage supporters meaningfully across the donor lifecycle. The organization had a vision to: The organization partnered with […] rkdgroup
Turning organic social into a channel for growth The Challenge MorningStar Mission had long invested in direct mail and digital fundraising to engage supporters, but organic social media had not yet been fully integrated into its broader marketing strategy. With a lean internal team focused on mid- and major-gift relationships and community leadership, maintaining consistent social media execution was challenging. The Mission saw an opportunity to: Our […] rkdgroup
The power of a match: Multiplying impact with The Salvation Army Northwest Division The Challenge Across many Salvation Army divisions, matching campaigns can be difficult to execute on a large scale. Uncertainty around sourcing matching funds often makes pooling and activating match dollars challenging. Even when matching funds are available, divisions may struggle to operationalize them consistently. Without a clear process, matches can feel irregular rather than strategic. The Salvation Army Northwest Division (TSA-NW) wanted to change this and demonstrate how […] rkdgroup
Rebuilding growth through agility and audience-first strategy The Challenge By spring 2023, Seattle Humane faced a familiar but pressing challenge: how to rebuild momentum in a changing donor landscape. After several years of post-pandemic volatility—rising costs, evolving donor expectations and increased competition for attention—the organization sought a new partner who could help them reimagine donor engagement and drive long-term, sustainable growth. They […] rkdgroup
Growing together: Upholding a culture of collaboration The Challenge When the International Fellowship of Christians and Jews (IFCJ) first partnered with RKD Group in 2019, they were navigating a major transition: the loss of their founder, shifts in organizational structure and a rapidly changing global landscape. They wanted to stabilize their direct response program while continuing to grow donor support during moments […] rkdgroup
DCO delivers 3:1 return on investment for LCIF The Challenge Lions Clubs International Foundation (LCIF) aimed to deepen its impact by expanding digital fundraising but faced rising media costs and creative complexity across diverse audiences. To maximize growth while maintaining efficiency, LCIF needed a data-driven media plan and agile ad creative that could scale globally—especially among English- and Spanish-speaking donors. Our Role Digital Media The Solution […] rkdgroup
Supportive partnership in times of crisis The Challenge When the Eaton Fire broke out on January 7, 2025, Pasadena Humane quickly became a lifeline for animals displaced or injured by the wildfire. As flames spread through the Greater Los Angeles area, their team mobilized to treat injured pets, provide emergency shelter and coordinate animal rescue operations. The Pasadena team faced a […] rkdgroup
Revitalizing donor engagement The Challenge Between FY2020 and FY2022, Philly House Rescue Mission faced significant volatility in donor engagement and revenue, exacerbated by unsuccessful direct mail acquisition efforts under their previous agency partner and a comprehensive organizational rebrand from Sunday Breakfast Rescue Mission to Philly House. This rebranding, coupled with fluctuating acquisition and retention rates, led to declining […] rkdgroup
Direct mail boosts revenue within larger omnichannel campaign The Challenge In mid-2024, SpokAnimal found itself at a financial crossroads. The organization was forced to make a difficult choice: find a way to raise significantly more money or start cutting critical programs and services. With limited time and resources, they needed an urgent solution to close the funding gap before the end of the […] rkdgroup
