Boston’s Brigham and Women’s Hospital (BWH) is an international leader in virtually every area of medicine and has been the site of pioneering breakthroughs that have improved lives around the world. A major teaching hospital of Harvard Media School, BWH has a legacy of excellence that continues to grow year after year. BWH includes 150 outpatient practices with over 1,200 physicians. We serve patients from New England, throughout the United States, and from 120 countries around the world.
RKD implemented a geo-targeted strategy that led to:
385
gifts
$208.55
average gift size
$80,292
in gross revenue
385
gifts
$208.55
average gift size
$80,292
in gross revenue
The Challenge
Enticing BWH’s Email File
Brigham and Women’s Hospital knew they wanted to conduct a triple match campaign to generate more revenue for the hospital, but weren’t sure when to implement it. They were also unaware of how to best get the word out to as many current and potential donors as possible to best create awareness and promote the campaign.
The Solution
Implementing a #GivingTuesday Campaign
RKD leveraged the popularity of #GivingTuesday to create a special triple-match campaign to entice BWH’s email file to donate during one of the most important giving days of the year. The triple match campaign included multiple emails, with copy segmented by giving level.
Breakthrough
Drastic Increase in Revenue
This triple match campaign was a great success. Altogether, these emails raised almost half the total email-specific revenue generated from the entire previous fiscal year. Additionally, during this #GivingTuesday campaign, we received 55% of the total email gifts that were received from the previous fiscal year.
