RKD implemented a geo-targeted strategy that led to:

385

gifts

$208.55

average gift size

$80,292

in gross revenue

The Challenge

Enticing BWH’s Email File

Brigham and Women’s Hospital knew they wanted to conduct a triple match campaign to generate more revenue for the hospital, but weren’t sure when to implement it. They were also unaware of how to best get the word out to as many current and potential donors as possible to best create awareness and promote the campaign.

The Solution

Implementing a #GivingTuesday Campaign

RKD leveraged the popularity of #GivingTuesday to create a special triple-match campaign to entice BWH’s email file to donate during one of the most important giving days of the year. The triple match campaign included multiple emails, with copy segmented by giving level.

Breakthrough

Drastic Increase in Revenue

This triple match campaign was a great success. Altogether, these emails raised almost half the total email-specific revenue generated from the entire previous fiscal year. Additionally, during this #GivingTuesday campaign, we received 55% of the total email gifts that were received from the previous fiscal year.

This triple match campaign was a great success. Altogether, these emails raised almost half the total email-specific revenue generated from the entire previous fiscal year. Additionally, during this #GivingTuesday campaign, we received 55% of the total email gifts that were received from the previous fiscal year.