RKD implemented a geo-targeted strategy that led to:
385
gifts
$208.55
average gift size
$80,292
in gross revenue
385
gifts
$208.55
average gift size
$80,292
in gross revenue
The Challenge
Enticing BWH’s Email File
Brigham and Women’s Hospital knew they wanted to conduct a triple match campaign to generate more revenue for the hospital, but weren’t sure when to implement it. They were also unaware of how to best get the word out to as many current and potential donors as possible to best create awareness and promote the campaign.

The Solution
Implementing a #GivingTuesday Campaign
RKD leveraged the popularity of #GivingTuesday to create a special triple-match campaign to entice BWH’s email file to donate during one of the most important giving days of the year. The triple match campaign included multiple emails, with copy segmented by giving level.
