RKD’s aggressive testing methods resulted in:

33

winning tests in FY21

12

tests generated more than a 20% lift in net revenue

7

tests generated more than a 40% lift in net revenue

3

generated more than a 94% lift in net revenue

THE CHALLENGE

Optimizing their direct mail program for the future

After having tested into an almost entirely new lineup of control packages over the course of two years, Los Angeles Mission was looking for ways to build upon their past success and continue to optimize their direct mail program for the future.

THE SOLUTION

Aggressive testing strategy

Our creative team worked with Los Angeles Mission to apply learnings from past creative breakthroughs. We wove in principles and techniques derived from our experience with other campaigns and clients. Additionally, we tested lists, models, OE stamps and much more to find areas for further optimizations.

breakthrough

33 winning tests

Our testing and optimization strategies saw big results. In FY21 we had 33 winning tests. 12 of those tests generated more than a 20% lift in net revenue. 7 tests generated more than a 40% lift in net revenue. And 3 of those tests generated an impressive 94% lift in net revenue. But our work isn’t done – over the next year, we’ll apply these learnings and maintain an aggressive testing strategy for creative, lists, models and more.

Our testing and optimization strategies saw big results. In FY21 we had 33 winning tests. 12 of those tests generated more than a 20% lift in net revenue. 7 tests generated more than a 40% lift in net revenue. And 3 of those tests generated an impressive 94% lift in net revenue. But our work isn’t done – over the next year, we’ll apply these learnings and maintain an aggressive testing strategy for creative, lists, models and more.