Los Angeles Mission exists to provide help, hope and opportunity to men, women and children in need. Their vision is to see individuals and families set free from addictions and homelessness, transformed by God to become physically and spiritually healthy.
RKD’s aggressive testing methods resulted in:
33
winning tests in FY21
12
tests generated more than a 20% lift in net revenue
7
tests generated more than a 40% lift in net revenue
3
generated more than a 94% lift in net revenue
33
winning tests in FY21
12
tests generated more than a 20% lift in net revenue
7
tests generated more than a 40% lift in net revenue
3
generated more than a 94% lift in net revenue
THE CHALLENGE
Optimizing their direct mail program for the future
After having tested into an almost entirely new lineup of control packages over the course of two years, Los Angeles Mission was looking for ways to build upon their past success and continue to optimize their direct mail program for the future.
THE SOLUTION
Aggressive testing strategy
Our creative team worked with Los Angeles Mission to apply learnings from past creative breakthroughs. We wove in principles and techniques derived from our experience with other campaigns and clients. Additionally, we tested lists, models, OE stamps and much more to find areas for further optimizations.
breakthrough
33 winning tests
Our testing and optimization strategies saw big results. In FY21 we had 33 winning tests. 12 of those tests generated more than a 20% lift in net revenue. 7 tests generated more than a 40% lift in net revenue. And 3 of those tests generated an impressive 94% lift in net revenue. But our work isn’t done – over the next year, we’ll apply these learnings and maintain an aggressive testing strategy for creative, lists, models and more.
