In this episode of our podcast, Groupthinkers, we sit down with Erica Waasdorp as she thinks about cultivating monthly donor programs.

“Every opportunity that you have, where you’re reaching out to your donors and your prospects, see where you can build in the option [for monthly giving].”

  • Erica Waasdorp, consultant, blogger, author and expert on monthly giving

Chipping away

In this episode of Groupthinkers, host Justin McCord is joined by consultant, blogger and author Erica Waasdorp as she thinks about monthly giving. Waasdorp underlines the impact monthly donors can have on an organization and how nonprofits can get their program off the ground.

What to think about:

    • Creating a positive outlook on monthly giving
    • Retaining monthly donors
    • Getting your monthly giving program off the backburner

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Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months.

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