By reinvesting in their acquisition strategy, the Humane Society of Tampa Bay saw:
18.7%
rise in overall revenue
21.7%
lift in active donors
37.9%
increase in new donors
18.7%
rise in overall revenue
21.7%
lift in active donors
37.9%
increase in new donors
THE CHALLENGE
Cutting acquisition efforts
In 2017, part of the Humane Society of Tampa Bay’s budget for acquisition was reallocated to other areas of the organization. Because of this, their active donor numbers and overall revenue began a multiyear decline. Two years later, they were looking for a way to turn this decline around.

THE SOLUTION
Reinvesting in an acquisition program
In 2019, RKD Group helped the Humane Society of Tampa Bay begin reinvesting in their direct mail acquisition strategy. An emphasis was put on targeting high-value donors who would stick around and support their organization for years to come.
