RKD conducted a quadruple match campaign that brought:

$70.62

average gift

$16,383

revenue

232

donations

The Challenge

Boosting Year-End Revenue

The Animal Rescue League of Iowa was searching for an effective way to boost year-end donations from their digital donors. The organization just completed a successful #GivingTuesday campaign and needed another way to motivate their donors to give again.

The Solution

Quadruple Match Challenge

RKD Group suggested that the Animal Rescue League launch their biggest match campaign ever; a quadruple match challenge supported by one of their major donors. The campaign strategy set a deadline of midnight, creating a sense of urgency for their audience.

Breakthrough

Revenue Rivaling #GivingTuesday

This was RKD’s first quadruple match for ARL and it resulted in a success. This campaign brought in nearly as much revenue and more donations than #GivingTuesday. Match campaigns are an excellent strategy for boosting revenue. Donors feel like their contribution goes further and deadlines create a sense of urgency, which motivates donors to give.

This was RKD’s first quadruple match for ARL and it resulted in a success. This campaign brought in nearly as much revenue and more donations than #GivingTuesday. Match campaigns are an excellent strategy for boosting revenue. Donors feel like their contribution goes further and deadlines create a sense of urgency, which motivates donors to give.