The Association of the Miraculous Medal brings Jesus Christ to the world by inspiring devotion to Mary, Our Lady of the Miraculous Medal, through whom we unite ourselves in prayer to grow in holiness while supporting the apostolic mission and charitable work of our Vincentian priests and brothers.
RKD rebooted a Google Ad Grant program that led to:
$10,000
increase in Ad Grant spend
200
donations received
$10,000
increase in Ad Grant spend
200
donations received
The Challenge
Inactive Google Ad Grant Account
The Association of the Miraculous Medal’s Google Ad Grant account had been suspended for months due to inactivity, prior to onboarding with RKD Group. Our first task was to re-enable the account.
The Solution
Reboot and Optimization
RKD’s Ad Grant team created a road map to implement and test conversion tracking, confirm all requirements were in place for Ad Grant acceptance, and then reapplied to the Grant program on behalf the team. The road map to reboot and optimization included rebuilding the account from the ground up-implementing new ad structure and campaigns.
Breakthrough
Increased Ad Spend and Donations
The recovery strategy of The Association of the Miraculous Medal’s Google Ad Grant account was the perfect solution. In just six months, the rebooted Ad Grant spend increased to $10,000 and surpassed 200 donations.
