RKD rebooted a Google Ad Grant program that led to:

$10,000

increase in Ad Grant spend

200

donations received

The Challenge

Inactive Google Ad Grant Account

The Association of the Miraculous Medal had been suspended for months due to inactivity, prior to onboarding with RKD Group. Our first task was to re-enable the account.

The Solution

Reboot and Optimization

RKD’s Ad Grant team created a road map to implement and test conversion tracking, confirm all requirements were in place for Ad Grant acceptance, and then reapplied to the Grant program on behalf the team. The road map to reboot and optimization included rebuilding the account from the ground up-implementing new ad structure and campaigns.

Breakthrough

Increased Ad Spend and Donations

The recovery strategy of The Association of the Miraculous Medal’s Google Ad Grant account was the perfect solution. In just six months, the rebooted Ad Grant spend increased to $10,000 and surpassed 200 donations.

The recovery strategy of The Association of the Miraculous Medal’s Google Ad Grant account was the perfect solution. In just six months, the rebooted Ad Grant spend increased to $10,000 and surpassed 200 donations.