RKD implemented paid search and email campaigns that brought in:
41%
increase in web page visits and sessions
1,820.93%
increase in site visits from email
91.08%
increase in overall site visits
41%
increase in web page visits and sessions
1,820.93%
increase in site visits from email
91.08%
increase in overall site visits
The Challenge
Limited Use of Digital Media
Before working with RKD Group, North Texas Food Bank was not properly utilizing all the channels they could to increase the traffic to their site. Their Google Ad Grant was not actively optimized, and their emails weren’t building any site traffic.

The Solution
Using Email and Google Grant to Engage Users
RKD’s media team immediately kicked off their Google Grant program to increase Paid Search site visits. Email campaigns were also created to increase click-throughs to their donation forms/landing pages/etc.
