The North Texas Food Bank (NTFB) is a top-ranked nonprofit hunger-relief organization. Each day, NTFB provides access to more than 190,000 meals for hungry children, seniors, and families through a network of more than 1,000 programs and more than 200 Partner Agencies.
RKD implemented paid search and email campaigns that brought in:
41%
increase in web page visits and sessions
1,820.93%
increase in site visits from email
91.08%
increase in overall site visits
41%
increase in web page visits and sessions
1,820.93%
increase in site visits from email
91.08%
increase in overall site visits
The Challenge
Limited Use of Digital Media
Before working with RKD Group, North Texas Food Bank was not properly utilizing all the channels they could to increase the traffic to their site. Their Google Ad Grant was not actively optimized, and their emails weren’t building any site traffic.
The Solution
Using Email and Google Grant to Engage Users
RKD’s media team immediately kicked off their Google Grant program to increase Paid Search site visits. Email campaigns were also created to increase click-throughs to their donation forms/landing pages/etc.
Breakthrough
Instant Rise in Website Interaction
Implementing these strategies has provided an impressive outcome. Since working with RKD group, NTFB has seen an IMMEDIATE increase in site traffic that has continued to grow month-over-month. When comparing YOY growth between the months of July – December, we saw significant percentage increases in site traffic brought in by various channels.
