For nearly 60 years, City Rescue Mission has been a beacon of hope to thousands in Oklahoma City and beyond. Sometimes bad things happen in life, leading people to make choices that take them to a dark place. Without a good support system, people can turn to drugs, alcohol and crime, landing them on the cusp of homelessness. City Rescue Mission offers a path back to hope.
The Challenge
Updating annual Easter cards
Each year, City Rescue Mission sends out an annual Easter card. This year, these cards were being sent to mid-major donors, including those identified by RKD’s custom reporting tool, as a cultivation piece in a strategic relationship development series. However, when COVID-19 began to spread, CRM wanted to ensure that the messaging was relevant to the current reality.
The Solution
A message of hope
With some subtle updates, RKD was able to work with CRM to make sure these Easter cards offered a message of hope to the mid-major donors they had worked so hard to build connections with. The Easter card went out as planned with a reply envelope included.
Breakthrough
Successfully strengthening relationships
Despite this being a cultivation piece, the timely message of hope resonated with CRM’s donors. Early revenue totaled more than $38,524. The success of this piece was a direct correlation to the strategic steps made to strengthen relationships among mid-major donors.
