Updating annual Easter cards
Each year, City Rescue Mission sends out an annual Easter card. This year, these cards were being sent to mid-major donors, including those identified by RKD’s custom reporting tool, as a cultivation piece in a strategic relationship development series. However, when COVID-19 began to spread, CRM wanted to ensure that the messaging was relevant to the current reality.
A message of hope
With some subtle updates, RKD was able to work with CRM to make sure these Easter cards offered a message of hope to the mid-major donors they had worked so hard to build connections with. The Easter card went out as planned with a reply envelope included.