Through RKD Connect, City Rescue Mission was able to reach:
6,833
donors through connected calls
3,371
donors through handwritten cards
6,833
donors through connected calls
3,371
donors through handwritten cards
THE CHALLENGE
Thanking and stewarding donors at scale
Like many human service organizations, City Rescue Mission saw a large influx of gifts from new and reactivated donors in the fall of 2020. They needed to find a way to thank these donors and invite them into the organization without taxing existing staff resources.

THE SOLUTION
Thank-you calls and handwritten notes through RKD Connect
RKD Connect is a solution that allows our partners to outsource thank-you calls and handwritten cards to ensure that every donor feels welcomed, thanked and affirmed. Beginning in November, City Rescue Mission began utilizing RKD Connect to conduct weekly thank you call campaigns to cultivation responders, new and reactivated donors who gave gifts under $250.
In addition, we set aside budget for handwritten thank-you cards from CEO Erin Goodin to be sent to all new donors. Also, handwritten thank-you notes were sent to any new, reactivated or current donors who gave between $100-250 and did not receive a call connection.
