St. Labre Indian School

RKD introduced media as a new digital channel that brought:

52%

increase in revenue

45%

increase in gifts

42%

increase in new donors

The Challenge

Direct Response Growth

St. Labre Indian School was interested in growing their digital program and diversifying their donor response channels. Direct Mail and Telemarketing have been successful acquisition channels for them, but their development team was ready to go beyond those two programs.

digital media donor acquisition

The Solution

Digital Media Cultivation

To prove the benefits of using paid digital media donor acquisition, RKD Group established a strategy that would deliver strong results and remain competitive with their other direct response channels. The strategy centered around a mix of cultivation, targeting current and prospective donors.

digital media donor acquisition

Breakthrough

42% Increase in Number of New Donors

Launching digital media donor acquisition was the perfect move for St. Labre Indian School. Digital media is an effective way to target new and current audiences. Deepening relationships with your current donors and connecting with prospective, supplementing your traditional direct response efforts.

Launching digital media donor acquisition was the perfect move for St. Labre Indian School. Digital media is an effective way to target new and current audiences. Deepening relationships with your current donors and connecting with prospective, supplementing your traditional direct response efforts.

St. Labre Indian School