RKD’s custom giving day landing page resulted in:
$44,000
in revenue in 3 days
64
gifts in 3 days
338
votes for programs
$44,000
in revenue in 3 days
64
gifts in 3 days
338
votes for programs
The Challenge
Create a giving day
SPFB wanted to create a custom giving day to promote during Hunger Action Month (September). The goal was to raise as much revenue as possible, with a secondary goal of figuring out which programs donors were interested in supporting.

The Solution
An interactive landing page
We created a custom giving landing page, built on the Donor Marketing Cloud (DMC) platform, that allowed people to “vote” on which program they wanted to win the Giving Frenzy by donating. This served two purposes: 1) gifts were not restricted as they were not being made for a specific program, and 2) the food bank learned more about what people were interested in.
