Dedicated to helping you do the most good

As the fundraising and marketing partner for a growing number of territories and divisions, we’ve worked together to create breakthroughs never thought possible – paving the way toward a brighter Salvation Army future.

Salvation Army fundraising

The Salvation Army

Case studies and fundraising resources for The Salvation Army clients.

Salvation Army fundraising

Fundraising Program Turnarounds

See how RKD Group has partnered with various divisions of The Salvation Army to solve common fundraising challenges.

Declining Year-End Revenue

Stagnant Acquisition Programs

Shrinking Donor Base

Boosting Year-End Revenue

A Salvation Army Division was experiencing a large decline in revenue — its lowest in 10 years. In order to quickly address this issue, RKD implemented a revamped year-end fundraising campaign. Strategies focused on re-inspiring their donors with refreshed and optimized digital marketing assets such as emails, lightboxes, media and more.

63%

increase in YOY Oct-Dec revenue

53%

increase in YOY Oct-Dec gifts

68%

lift in YOY Thanksgiving campaign

Salvation Army fundraising

Boosting Year-End Revenue

A Salvation Army Division was experiencing a large decline in revenue- its lowest in 10 years. In order to quickly address this issue, RKD implemented a revamped year-end fundraising campaign. Strategies focused on re-inspiring their donors with refreshed and optimized digital marketing assets such as emails, lightboxes, media and more.

63%

increase in YOY Oct-Dec revenue

 

53%

increase in YOY Oct-Dec gifts

 

68%

lift in YOY Thanksgiving campaign

 

Salvation Army fundraising

Donor Acquisition Turnaround

This Salvation Army Division came to RKD Group with a shrinking donor base. Our Analytics, Lists and Creative teams were able to develop a custom acquisition strategy based upon a change to their mail sequence. Lists teams optimized use of multi-buyers and tested high-performing lists, building a successful donor acquisition program.

29%

increase in donors acquired

1,448

gifts across all corps commands

68%

lift in YOY Thanksgiving campaign

Salvation Army fundraising

Donor Acquisition Turnaround

This Salvation Army Division came to RKD Group with a shrinking donor base. Our Analytics, Lists and Creative teams were able to develop a custom acquisition strategy based upon a change to their mail sequence. Lists teams optimized use of multi-buyers and tested high-performing lists, building a successful donor acquisition program.

29%

increase in donors acquired

 

1,448

gifts across all corps commands

 

68%

lift in YOY Thanksgiving campaign

 

Salvation Army fundraising

Core Donor Growth

The key to long-term growth is a successful Core Donor program. RKD’s Analytics team identified a gap in mid-level donors and suggested a strategy for increasing the Core Donor group. RKD optimized a control package to increase average gift size. The high touch package created an emotional connection with mid-level donors, boosting their commitment to The Salvation Army.

99.9%

increase in net revenue

$67.31

increase in average gift size

69

gifts of $1,000 or more

donor stewardship

Core Donor Growth

The key to long-term growth is a successful Core Donor program. RKD’s Analytics team identified a gap in mid-level donors and suggested a strategy for increasing the Core Donor group. RKD optimized a control package to increase average gift size. The high touch package created an emotional connection with mid-level donors, boosting their commitment to The Salvation Army.

99.9%

increase in net revenue

 

$67.31

increase in average gift size

 

69

gifts of $1,000 or more

 

Resources and Breakthroughs

Itching to learn more about creating strong donor relationships?

Check out these additional resources below to learn more about how we’re achieving breakthroughs for our Salvation Army clients.

[Blog] Changing attitudes toward religion are impacting faith-based fundraising

Faith-based fundraising is feeling the impact of the decline of religiosity in America. How can faith-based groups adapt?

[Blog] Monthly giving programs are worth the effort

Need more proof that your nonprofit organization should be investing in a monthly giving program? A new report shows 13.6% sustainer revenue growth in 2019.

200311-RKD-Blog—Coronavirus-and-how-nonprofits-can-adapt-v2-1

[Blog] How should nonprofits handle fundraising during coronavirus pandemic?

Many nonprofits are concerned about the impact of the COVID-19 pandemic. Here is some of the guidance we have provided to our clients.

122b

[eBook] The ultimate guide to mid-level donors

Mid-level program development is one of the most important fundraising trends facing nonprofits. Here’s how you can build a successful program.

[Case Study] Direct mail acquisition rebound

The Sierra Del Mar Division felt they maxed out their prospects. However, custom modeling and new lists strategies boosted their year-end giving.

[Case Study] Increasing mid-level donor revenue

How RKD Group introduced a high touch, mid-level package that boosted net revenue and average gift size.

[Case Study] Year-end digital turnaround

RKD Group’s digital team worked to re-inspire The Salvation Army’s donors leading to year-over-year increases in revenue, gifts, and conversions.

[Blog] Donor-advised funds: What nonprofits need to know

Many nonprofits are unsure about how to approach donor-advised funds. Here’s how you can harness the benefits of this rapidly growing trend.

[Blog] How to optimize your digital donor acquisition

Application of the full funnel will add maturity to your digital media program – and your results.

Want to See Impressive Results of Your Own?

Let us work with you to provide you the same, unmatched service to help you improve your donor reach, engagement, and drive revenue. We thrive on being a partner in fundraising and marketing, and helping create breakthroughs never thought possible.

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