The Salvation Army

Case studies and fundraising resources for The Salvation Army clients.

Salvation Army fundraising

The Salvation Army

Case studies and fundraising resources for The Salvation Army clients.

Salvation Army fundraising

Fundraising Program Turnarounds

See how RKD Group has partnered with various divisions of The Salvation Army to solve common fundraising challenges.

Declining Year-End Revenue

Stagnant Acquisition Programs

Shrinking Donor Base

Boosting Year-End Revenue

A Salvation Army Division was experiencing a large decline in revenue — its lowest in 10 years. In order to quickly address this issue, RKD implemented a revamped year-end fundraising campaign. Strategies focused on re-inspiring their donors with refreshed and optimized digital marketing assets such as emails, lightboxes, media and more.

63%

increase in YOY Oct-Dec revenue

53%

increase in YOY Oct-Dec gifts

68%

lift in YOY Thanksgiving campaign

Salvation Army fundraising

Boosting Year-End Revenue

A Salvation Army Division was experiencing a large decline in revenue- its lowest in 10 years. In order to quickly address this issue, RKD implemented a revamped year-end fundraising campaign. Strategies focused on re-inspiring their donors with refreshed and optimized digital marketing assets such as emails, lightboxes, media and more.

63%

increase in YOY Oct-Dec revenue

 

53%

increase in YOY Oct-Dec gifts

 

68%

lift in YOY Thanksgiving campaign

 

Salvation Army fundraising

Donor Acquisition Turnaround

This Salvation Army Division came to RKD Group with a shrinking donor base. Our Analytics, Lists and Creative teams were able to develop a custom acquisition strategy based upon a change to their mail sequence. Lists teams optimized use of multi-buyers and tested high-performing lists, building a successful donor acquisition program.

29%

increase in donors acquired

1,448

gifts across all corps commands

68%

lift in YOY Thanksgiving campaign

Salvation Army fundraising

Donor Acquisition Turnaround

This Salvation Army Division came to RKD Group with a shrinking donor base. Our Analytics, Lists and Creative teams were able to develop a custom acquisition strategy based upon a change to their mail sequence. Lists teams optimized use of multi-buyers and tested high-performing lists, building a successful donor acquisition program.

29%

increase in donors acquired

 

1,448

gifts across all corps commands

 

68%

lift in YOY Thanksgiving campaign

 

Salvation Army fundraising

Core Donor Growth

The key to long-term growth is a successful Core Donor program. RKD’s Analytics team identified a gap in mid-level donors and suggested a strategy for increasing the Core Donor group. RKD optimized a control package to increase average gift size. The high touch package created an emotional connection with mid-level donors, boosting their commitment to The Salvation Army.

99.9%

increase in net revenue

$67.31

increase in average gift size

69

gifts of $1,000 or more

donor stewardship

Core Donor Growth

The key to long-term growth is a successful Core Donor program. RKD’s Analytics team identified a gap in mid-level donors and suggested a strategy for increasing the Core Donor group. RKD optimized a control package to increase average gift size. The high touch package created an emotional connection with mid-level donors, boosting their commitment to The Salvation Army.

99.9%

increase in net revenue

 

$67.31

increase in average gift size

 

69

gifts of $1,000 or more

 

Resources and Breakthroughs

Itching to learn more about creating strong donor relationships?

Check out these additional resources below to learn more about how we’re achieving breakthroughs for our Salvation Army clients.

[Blog] Why Donor Lifecycles Matter

Donor lifecycles are just one lens to look through, but a helpful one in reporting, planning and consistent evaluation.

[Blog] Why You Need to Change Your Approach to Multiyear Donors

If you want to understand why the use of donor lifecycles matter—the key is at the core.

DMLDP Book Cover

[eBook] Developing a Mid-Level Donor Program

One of the hottest topics in fundraising today, and there are several reasons behind the almost frenetic rush to enlarge this valuable group.

FGTSTY Book2jpg

[eBook] Fundraisers Guide to Saying Thank You

Develop a strategic acknowledgement program that not only thanks your donors, but increases your response rate.

[Case Study] Increasing Mid-Level Donor Revenue

How RKD Group introduced a high touch, mid-level package that boosted net revenue and average gift size.

Salvation Army fundraising

[Case Study] Direct Mail Acquisition Rebound

This Division felt they maxed out their prospects. However, custom modeling and new lists strategies boosted their year-end giving.

[Case Study] Year-End Digital Turnaround

RKD Group’s digital team worked to re-inspire The Salvation Army’s donors leading to year-over-year increases in revenue, gifts, and conversions.

[Blog] Our Love/Hate Relationship With Facebook Fundraising

We’ve outlined what we like and dislike about Facebook fundraising for you to carefully analyze, so you can decide how to best use this tool.

[Blog] The Value of Impressions & Display Advertising

This Division felt they maxed out their prospects. However, custom modeling and new lists strategies boosted their year-end giving.

Want to See Impressive Results of Your Own?

Let us work with you to provide you the same, unmatched service to help you improve your donor reach, engagement, and drive revenue. We thrive on being a partner in fundraising and marketing, and helping create breakthroughs never thought possible.

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We’ll reach out soon to tell you all about how we can provide your Division with breakthrough fundraising and marketing services that are unlike any other.