Agency partnership doubles donor file, triples revenue

Solution

RKD Group worked with Brandywine to develop a strategic, multi-year plan that focused on aggressive growth. To help achieve this, we incrementally introduced strategies into their program, including: 

• Increasing acquisition in response to their increasing market size 
• Reactivating new donors to grow their core donor base 
• Focusing on a win, lift, keep mentality 
• Building a mid-major program supported by our major donor model 
• Conducting donor profiles to better understand major donors  
• Creating a planned giving strategy  
• Increasing donor segmentation as the file has grown 
• Managing their Google Grant account for increased digital acquisition  

Results

Brandywine’s decision to partner with an agency has paid off: Since 2017, their donor file has grown 131%. Since 2016, under $10K gross revenue has more than tripled, increasing by 212.2%. And with 40.8% of revenue now coming from core donors, Brandywine has created a file of loyal supporters who give year after year.  

Even better, as Brandywine’s market continues to grow in Pennsylvania and Delaware, their investments in their program have given them the funding to do even more throughout their community.