RKD continually tests campaigns, landing pages, donation forms and more to identify an ideal strategy that will drive higher conversion. Small increases in this simple metric can lead to massive increases in gross and net revenue.

Our team of leading data scientists has created a proprietary model of predictive analytics influenced by decades of category-based learnings. Fueled by our experience in the nonprofit fundraising world to provide tangible and actionable insights that drive performance across every channel of a successful campaign.

We’re a fundraising and marketing company that believes in doing more than digital advertising. We take pride in creating customized digital experiences. Often tailored uniquely for mobile. Always designed to be original, authentic and memorable.

nonprofit marketing

See how we're creating Breakthroughs

Increasing Visibility

Food Bank for New York City needed a digital strategy that optimized their Million Meal Match campaign, and that’s exactly what RKD Group delivered to Food Bank for New York City’s match campaign.

Explore Our Breakthrough Services


There’s data behind our digital with actionable insights pulled from every piece of information.

direct mail

Direct Mail

Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.


An aggressive acquisition strategy through list and media services target your most ideal prospects.


Discover how to turn big data into big results for your fundraising program.


Our award-winning team’s work will do more than move you, it will move the needle for you.


We use the power of data and analytics to hone in on lists with the greatest direct response potential.